Unit Objectives
- Read about successful video marketing
- Create a video with captioning.
- Discuss social media usage.
To Do List
- Read 16 Tips for Successful Online Video Marketing.
- Read and discuss the report about social media usage.
- Create a youTube account
- Complete the assignment Posting A Video.
- Gain followers for your youTube channel.
Readings
16 Tips for Successful Online Video Marketing http://www.socialmediaexaminer.com/16-tips-for-successful-online-video-marketing/Discussion
Find an article on social media usage. Check the discussion board and make sure you do not use an article posted by another student. For this discussion, include the title of the article (5 points) a link to the article (5 points), the author(s) or the article (5 points). The article must be written in 2017-2018 (5 points).
Cite a trend the article recognizes and write a paragraph about the finding. (20 points)
Write a paragraph about how you have seen, or not seen, this trend in your social media experience. (20 points).
Cite the most used social media service from your article and write a paragraph about why it is number one. (20 points)
In your opinion, write a paragraph about what you think social media will be like in the next 5 years. (20 points)
Assignment
Posting a video
Go to youTube, http://www.youtube.com, and create an account. You will need to create a new account so you can associate it with your blog you created for this class. (5 points)Create a video that is 2-3 minutes in length about your niche topic from unit 2. This could be a how-to video, you talking about your topic, an interview, etc... This must be your own creation. (30 points)
You can use your computer or mobile devices to create this video. One of the easiest is to just use your phone to create the video and upload it to youTube.
Upload your video to youTube.
Creating content that is accessible is a good best practice. It will help extend the reach of your audience. Create a transcript file in Word, or another text editor, and save the document as a .txt "plain text file". (10 points)
Attach your transcript to your video using the Captions feature. Go to Video Manager, press the Edit button and then the captions button. Browse for you transcript file and select the Transcript option. (5 points)
Embed the video in a post on your blog. https://support.google.com/blogger/answer/41641?hl=en&ref_topic=3339243 (5 points)
Gain 35 subscribers to your youTube channel. Take advantage of emailing the class, tweeting or any other social media you subscribe to. (1 point per follower, max 35 points)
Get at least 5 comments on youTube. (5 points)
Reply to all 5 comments (5 points)
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